BT天堂

On Wednesday, December 9, 2020, Professors Renate Stauss and Sophie Kurkdjian of the Department of Communication, Media and Culture organized the first talk in an event series running throughout the 2020鈥�21 academic year entitled Fashion Talks at BT天堂: Between Despair and Hope. The inaugural lecture, which took place online, saw invited speaker Giulia Mensitieri present her book, .

Mensitieri holds a PhD in social anthropology and ethnology from the 脡cole des Hautes Etudes en Sciences Sociales, Paris, and is also a research fellow at IDHE.S-Nanterre. Her research encompasses the transformation of labor, new forms of domination and exploitation, and the political weight of the imaginary in the fashion industry.

In her talk, which focused heavily on the aspirational notion of 鈥渄reams鈥� in fashion, she introduced her methodological approach to ethnography and discussed the key findings of her two-year study of one stylist鈥檚 working world. She maintained that, for her, fashion was not an object of study in and of itself, but rather a means to analyze capitalism. 鈥淔ashion is an urgent field to understand capitalism and change it,鈥� she explained.

After introducing her research, Mensitieri suggested three oxymorons to help the audience think through some of the contradictions inherent in the industry: overexposure versus underpayment, prestige versus precariousness, and self-fulfillment versus self-exploitation. In a highly political and passionate talk, Mensitieri inspired the audience to think beyond the use of 鈥渄reams鈥� in fashion images, instead hoping to foster much-needed collective action that aims to halt the spread of precariousness in the industry.

You can watch Mensitieri鈥檚 full talk below.